Sales Proposal
Standard new business opportunity
- Focus
- Problem → Solution → Value → Investment → Action
- Draft target
- About 2,500 words before team review and editing
Structure before styling
Choose the proposal job—not a generic fill-in template.
Arc organizes a draft around one of 21 current proposal kinds, then lets the team review the content and choose an export layout. The proposal kind shapes the expected sections; uploaded material supplies the opportunity context.
Arc does not promise to reproduce an uploaded proposal template. Source files provide context; the selected proposal kind provides the drafting structure.
21current proposal kinds
6decision-context categories
9current export layouts
Current proposal-kind catalog
Start with the decision and reader expectations.
Each type carries a distinct section focus. The labels below describe drafting guidance, not an assurance that every proposal will contain the same sections or length.
Sales, RFP responses, enterprise deals, quotes
4 typesSales & New Business
RFP Response
Formal Request for Proposal response
- Focus
- Point-by-point compliance with requirements
- Draft target
- About 4,000 words before team review and editing
Enterprise Proposal
Large enterprise deals with complex requirements
- Focus
- Governance, security, compliance, scalability
- Draft target
- About 5,500 words before team review and editing
Quote / Estimate
Quick quote for smaller engagements
- Focus
- Scope, price, timeline - minimal narrative
- Draft target
- About 600 words before team review and editing
Renewals, expansions, win-backs
3 typesRetention & Expansion
Renewal Proposal
Contract renewal for existing customers
- Focus
- Value delivered, partnership continuity, what's new
- Draft target
- About 1,800 words before team review and editing
Expansion Proposal
Upsell/expansion to existing customers
- Focus
- Current success → Additional value → Incremental investment
- Draft target
- About 1,500 words before team review and editing
Win-Back Proposal
Re-engagement of churned customers
- Focus
- Acknowledgment, improvements made, incentives
- Draft target
- About 1,200 words before team review and editing
Consulting, projects, retainers, staffing
4 typesProfessional Services
Consulting Proposal
Consulting engagement
- Focus
- Methodology, expertise, deliverables, outcomes
- Draft target
- About 2,200 words before team review and editing
Project Proposal
Project-based work
- Focus
- Scope, timeline, milestones, deliverables, pricing
- Draft target
- About 2,000 words before team review and editing
Retainer Proposal
Ongoing retainer or managed services
- Focus
- Service scope, SLAs, recurring value, governance
- Draft target
- About 1,800 words before team review and editing
Staffing Proposal
Staff augmentation or resource placement
- Focus
- Skills, experience, rates, availability
- Draft target
- About 1,200 words before team review and editing
Partnerships, joint ventures, sponsorships
3 typesPartnerships & Strategic
Partnership Proposal
Business partnership or alliance
- Focus
- Mutual value, synergies, structure, governance
- Draft target
- About 2,500 words before team review and editing
Joint Venture Proposal
Joint venture or co-investment
- Focus
- Opportunity, structure, contributions, returns
- Draft target
- About 3,000 words before team review and editing
Sponsorship Proposal
Sponsorship opportunity
- Focus
- Exposure, audience, packages, ROI
- Draft target
- About 1,800 words before team review and editing
Business cases, grants, investment pitches
3 typesInternal & Funding
Internal Business Case
Internal business case or budget request
- Focus
- Problem, solution, costs, benefits, ROI, risks
- Draft target
- About 2,000 words before team review and editing
Grant Proposal
Grant application or funding proposal
- Focus
- Need, approach, outcomes, budget justification
- Draft target
- About 3,500 words before team review and editing
Investment Proposal
Investment pitch or funding request
- Focus
- Opportunity, traction, team, financials, ask
- Draft target
- About 3,000 words before team review and editing
Government, research, creative, tech implementation
4 typesSpecialized
Government Proposal
Government or public sector
- Focus
- Compliance, certifications, past performance
- Draft target
- About 5,000 words before team review and editing
Research Proposal
Research or academic proposal
- Focus
- Hypothesis, methodology, timeline, resources
- Draft target
- About 4,000 words before team review and editing
Creative Proposal
Creative services (design, marketing, content)
- Focus
- Creative approach, portfolio, process, deliverables
- Draft target
- About 1,800 words before team review and editing
Tech Implementation Proposal
Technology implementation
- Focus
- Architecture, integration, migration, training
- Draft target
- About 3,500 words before team review and editing
Current proposal export layouts
Apply presentation after the draft has substance.
Arc currently exposes the layouts below for proposal exports. Layout choice changes presentation; it does not verify the proposal's facts, requirements, or commitments.
Business
Clean business layout for general-purpose proposal exports.
Technical
Dense technical format for implementation-heavy proposal documents.
Legal
Formal structured layout for rigid, compliance-heavy submissions.
Executive Sales
Commercial proposal styling for sales proposals, renewals, and expansions.
Consulting Engagement
Phase-driven consulting format with deliverables and methodology.
RFP Response
Evaluator-oriented response format for RFP, RFI, and RFQ submissions.
Grant / Public Sector
Formal institutional layout for grants and public-sector proposals.
Partnership / Strategic
Narrative format for alliances, partnerships, and strategic deals.
Tech Implementation
Implementation format organized around architecture, dependencies, and phases.
The Arc product page currently documents PDF, DOCX, and HTML delivery. Review the live plan and export surface before committing a format to a buyer or procurement team.
Template boundary
A proposal type is a drafting grammar, not a substitute for discovery.
Bring the actual RFP, brief, notes, prior work, pricing assumptions, and approved proof. Then review the resulting structure against the opportunity instead of forcing every deal through the same document.
Your material, your review, your decision
Move from source files to a proposal draft your team can inspect.
Arc prepares a structured first draft from the material you provide. Your reviewers still own the facts, scope, pricing, commitments, and final approval.
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