Gixo Lumen · deck structure
Real Estate Presentation
Real estate decks split into two jobs: selling a property to a buyer, and selling a deal to an investor. The investor version lives or dies on the numbers slide and the risk slide — a deck with returns but no downside case reads as a brochure.
Last reviewed: August 2026
The slide sequence
Each step names the Lumen slide layout to use, so you can build this deck by adding layouts to a blank deck in order. Manual building is free and unlimited, and it does not consume the AI meter.
What makes this deck fail
- Photography instead of evidence. Images matter, but the numbers and comparables carry the decision.
- Returns with no assumptions. An unstated exit yield is the most common way a projection misleads.
- No risk slide. Sophisticated buyers discount any deck that presents no downside.
- Stale comparables. Date every comparable transaction; markets move faster than decks.
- Burying the ask. State the investment sought and the structure plainly.
Adapting the length
| You have | Keep | Cut |
|---|---|---|
| 10 minutes | Property, headline numbers, location, ask | Financial detail, plan |
| 30 minutes | The full sequence as listed | Nothing |
| Investor pack | Everything, plus full financial model in appendix | Nothing — append instead |
Listing presentation vs investor deck
The table above assumes an investment audience. A listing presentation — the deck an agent takes to a vendor, or the one a vendor's agent sends to occupiers — cuts differently: keep the property, the specification, the location and the comparable evidence, and cut the financial model, the assumptions and the delivery plan. Twelve slides becomes eight, and the images carry more of it, because the decision is about the space rather than a return.
An investor deck cuts the other way. Photography compresses to two or three slides, while the financials, the assumptions and the risk slide stay whole at any length — those three are what is being underwritten. If you find yourself cutting the risk slide to fit a time slot, present fewer comparables instead.
Frequently asked questions
What should a real estate presentation include?
The property and proposition, headline numbers, specification, location case, comparable evidence, financials with stated assumptions, the delivery plan, risks and a specific ask.
What is the difference between a listing deck and an investment deck?
A listing deck sells a property to an occupier or buyer and leans on the space. An investment deck sells a return and lives on the financials, the assumptions and the risk slide.
How many photographs should a real estate deck have?
Enough to answer the questions a buyer would ask — condition, layout, aspect — rather than as many as you have. Images support the case; they do not make it.
Do I need a risk slide?
For anything investment-facing, yes. Experienced investors discount decks that present only upside, because every real deal has downside.
Can I build a real estate deck for free?
Yes. Building manually from a blank deck in Gixo Lumen is free and unlimited on every plan, with no export paywall.
Related deck structures
Build this deck without paying for it
Start from a blank deck, add these layouts, and export a real PPTX — manual decks are free and unlimited on every plan, with no export paywall. Use the AI path when you would rather hand over source material and edit the result.