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Press Release Examples
A press release is a factual announcement written so a journalist can use it without rewriting. Before the structure matters, one question does: is this news to anyone outside the company? Most releases fail that test and get ignored regardless of how well they are written.
Last reviewed: August 2026
The parts, in order
- Headline. The news in one line, in plain past tense. Not a slogan.
- Dateline and lede. City, date, then who did what, when, and why it matters — in the first sentence.
- Supporting paragraph. The detail a journalist needs to write the story without calling you.
- Quote. One from your side that says something a press release would not otherwise say. Two quotes is usually one too many.
- Third-party quote. A customer or partner, where you have one. Worth more than anything you say about yourself.
- Boilerplate. One paragraph on the company, unchanged across releases.
- Contact. A named person who will actually answer.
Three common announcements, structured
| Announcement | Lede leads with | The detail that gets it used |
|---|---|---|
| Funding | Amount, round, lead investor | What the money is for, specifically |
| Product launch | What it does and who for | A customer already using it |
| Partnership | What the two parties will do together | What changes for customers |
| Hire | Name, role, and what they will own | Why the role exists now |
| Milestone | The number and the period | The comparison that makes it meaningful |
Press release example: funding round
Three complete examples follow, one per announcement type. The companies, people, figures and contact details in all of them are invented — the structure is the part worth copying.
FOR IMMEDIATE RELEASE
Northwind Freight raises USD 12 million to give small hauliers the rate data the majors already buy
LEEDS, United Kingdom — 14 March 2026 — Northwind Freight, a rate-benchmarking service for road haulage operators, has raised USD 12 million in Series A funding led by Calder Partners, with participation from its existing seed investors. The company will use the round to extend coverage from UK domestic lanes to mainland Europe by the first quarter of 2027 and to grow its engineering team from nine people to eighteen.
Independent hauliers bid against benchmark rates they cannot see, and often discover they underpriced a contract only when it comes up for renewal. Northwind aggregates settled rates from 4,200 vehicles and returns a lane-level benchmark within one working day. Customers include Harlow Logistics and Tyne Valley Transport.
'Small carriers are bidding blind against companies that already buy the data we are now giving them,' said Ana Petrescu, chief executive and co-founder of Northwind Freight. 'The gap is not efficiency. It is information, and information is the cheaper thing to fix.'
'We looked at eleven companies in freight pricing, and Northwind was the only one whose customers could tell us what a contract was worth before they signed it,' said Tomas Reyes, partner at Calder Partners, who joins the board.
About Northwind Freight. Northwind Freight provides lane-level rate benchmarking to road haulage operators in the UK and Ireland. Founded in 2023, it is based in Leeds and employs 31 people.
Media contact. Ana Petrescu, chief executive, press at northwind-freight.example.
What makes it usable: the amount, the round, the lead investor and the use of funds are all in the first two sentences, so a journalist can write a paragraph without calling you. The specifics — 4,200 vehicles, nine engineers to eighteen, named customers — are what separate it from the version that says the round will accelerate growth.
Press release example: product launch
FOR IMMEDIATE RELEASE
Marlow Instruments launches a bench meter that logs straight to a spreadsheet with no driver install
PORTLAND, Oregon — 2 September 2026 — Marlow Instruments today released the M40, a benchtop multimeter that writes readings directly to a spreadsheet over USB without a vendor driver or proprietary software. It is available now at USD 419 and ships from stock.
Laboratory technicians typically transcribe meter readings by hand or run vendor software that only one machine in the building is licensed for. The M40 presents itself as a standard removable drive and appends each reading, with a timestamp, to a CSV file. Concord Materials Testing has used pre-production units for eight months and reports that transcription errors in its tensile logs fell to zero across roughly 6,000 readings.
'Every technician we spoke to had the same workaround, and it was a phone camera,' said Dev Anand, head of product at Marlow Instruments. 'We did not add a feature. We removed the software that was in the way.'
'The saving is not the typing, it is the second person who used to check the typing,' said Renata Vogel, laboratory manager at Concord Materials Testing.
About Marlow Instruments. Marlow Instruments designs benchtop test equipment for materials and electronics laboratories. It has been manufacturing in Portland, Oregon since 2011.
Media contact. Dev Anand, head of product, press at marlow-instruments.example.
What makes it usable: it says what the product does, what it costs and when you can have it, in that order, before it says anything about the company. The third-party quote does the work the internal quote cannot, and the number attached to it is specific enough to be checkable.
Press release example: partnership
FOR IMMEDIATE RELEASE
Redcastle Payments and Orillo POS to settle restaurant card takings the same evening
DUBLIN, Ireland — 21 January 2027 — Redcastle Payments and Orillo POS have agreed a partnership that will settle card takings for restaurants using Orillo terminals by 11pm on the day of trade, rather than on the second working day. The service is live for Orillo customers in Ireland from today and in the UK from April.
Independent restaurants routinely pay suppliers on delivery while waiting two days for the money they took the night before. Under the agreement Redcastle underwrites the settlement and Orillo passes the takings through at no additional cost to the restaurant, funded by the existing interchange split between the two companies.
'A two-day wait is a financing problem dressed up as a payments schedule,' said Fiona Clarke, chief executive of Redcastle Payments. 'It costs the smallest operators the most, which is exactly the wrong way round.'
'We can now tell an owner the money is in the account before they have finished cashing up,' said Marek Dolan, chief operating officer at Orillo POS.
About Redcastle Payments. Redcastle Payments provides card acquiring and settlement services to hospitality businesses in Ireland and the United Kingdom.
Media contact. Fiona Clarke, chief executive, press at redcastle-payments.example.
What makes it usable: partnership releases fail when they announce a relationship rather than a change. This one leads on what is different for the customer and when, and it answers the obvious follow-up — who pays for it — in the supporting paragraph rather than leaving a journalist to ask.
How Gixo Quill handles this
Quill has PressRelease-shaped output alongside its other content types, and the deterministic checks matter more here than in most formats: the style-guide linter catches disallowed claims and house-style drift, and the style-guide linter enforces house conventions on names and titles that journalists notice.
Frequently asked questions
What should a press release include?
A plain headline, a dateline, a lede answering who did what and why it matters, a supporting paragraph, one internal quote, ideally a third-party quote, boilerplate and a named contact.
How long should a press release be?
One page. A journalist decides in the first two sentences whether to read on, and length past a page rarely adds anything they will use.
Do press releases still work?
For genuine news, yes — they give journalists the facts in a usable form. For announcements that are not news outside the company, no amount of structure helps.
How many quotes should a press release have?
One from your side, and one from a customer or partner if you have it. A third-party quote is worth more than anything you say about yourself.
What makes a press release get ignored?
Not being news. After that: a headline written as a slogan, a lede that takes three sentences to say what happened, and claims with no evidence.
What does a press release look like?
One page in a fixed order: a plain headline stating the news, a dateline with city and date, a lede answering who did what and why it matters, a supporting paragraph of detail, one internal quote, ideally a third-party quote, a boilerplate paragraph about the company, and a named contact. The three examples above are laid out in exactly that order.
What is a good press release example?
One a journalist could publish with cuts alone and no additions. Test a draft by deleting everything after the second paragraph: if what remains still says who did what, when, and why anyone outside the company should care, the structure is right.
Related content guides
Write the release, then check it
Quill drafts the release in the standard structure and runs deterministic checks for hedging and house style before it goes out.
Inside Quill
Start with the amount of structure you already have
