Gixo Lumen · deck structure
Market Research Presentation
Market research decks fail by presenting everything found. Lead with the decision the research exists to inform, then give only the findings that move that decision.
Last reviewed: August 2026
The slide sequence
Each step names the Lumen slide layout to use, so you can build this deck by adding layouts to a blank deck in order. Manual building is free and unlimited, and it does not consume the AI meter.
What makes this deck fail
- Presenting everything found. Research volume is not research value; include only what moves the decision.
- Top-down market sizing only. Build bottom up and show the working, or the number gets discounted.
- Omitting contradictory evidence. It surfaces in questions, and costs far more there.
- Undated sources. A 2021 figure presented as current is the fastest way to lose the room.
- No recommendation. Research that stops at findings pushes the hard part back to the reader.
Adapting the length
| You have | Keep | Cut |
|---|---|---|
| 10 minutes | Question, answer, market, recommendation | Method detail, contradictions |
| 30 minutes | The full sequence as listed | Nothing |
| Written report | Everything, plus a full source appendix | Nothing — append instead |
Frequently asked questions
What should a market research presentation include?
The question and the decision it informs, the answer up front, method and sources, market size built bottom up, buyer segments, the competitive picture, contradictory evidence, limits and a recommendation.
How do you size a market credibly?
Bottom up: identifiable customers multiplied by realistic price, with the working shown. Top-down slices of an analyst total are routinely discounted by experienced audiences.
Should I include research that contradicts my conclusion?
Yes. A slide naming the strongest counter-evidence builds more credibility than additional supporting data, and it pre-empts the question you would otherwise face.
How recent do sources need to be?
Recent enough that nothing material has changed, and always dated on the slide. An undated figure is treated as unverifiable.
Can I build a market research deck for free?
Yes. Manual building from a blank deck in Gixo Lumen is free and unlimited on every plan, including PPTX export.
Related deck structures
Build this deck without paying for it
Start from a blank deck, add these layouts, and export a real PPTX — manual decks are free and unlimited on every plan, with no export paywall. Use the AI path when you would rather hand over source material and edit the result.