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Brand voice and style guide

Set how your writing should sound. Create voice profiles from sample content, choose tone preferences, and apply them automatically to new content.

What your plan includes.Brand Voice is on Starter plans and above — from $59 per seat a month — and in the 14-day trial, which works like Starter. The Lite plan does not include it.

Set Up Your Brand Voice All Guides
Gixo Quill brand voice controls for keeping content style consistent across channels
Brand voice settings keep style decisions close to the content workflow instead of buried in a separate document.
Voice Profiles
Style Word list
Auto Use everywhere
DNA Style scan

How It Works

From sample text to a reusable brand voice in four steps.

1
Open Brand Voice Settings

Go to Settings and open the Brand Voice section. This is where all voice profiles are created and managed.

2
Create a Profile

Create a new voice profile by providing sample text that represents your brand or by specifying tone, vocabulary, and style preferences manually.

3
AI studies your samples

The AI reads your samples and looks for voice patterns like sentence style, word choice, formality, and tone.

4
Use it when writing

Pick your voice profile when creating content. The AI uses it as tone and style guidance. Review the draft for the intended audience before publication.

Key Features That Keep AI Content Writing on Brand

Define reusable voice guidance, then review how the draft applies it.

Voice Profiles

Create multiple brand voices for different contexts — one for formal reports, another for casual blog posts, a third for social media. Switch between them with a single click.

DNA Analysis

The AI extracts tone, vocabulary choices, sentence rhythm, and stylistic patterns from your sample content. It builds a voice fingerprint that captures what makes your writing distinct.

Style Dictionary

Define approved terms, forbidden words, preferred spellings, and brand-specific language. The AI references this dictionary during generation to keep terminology consistent.

Auto-Apply

Select a voice profile before generating to include its directions in the writing request. Review tone, terminology, and factual meaning afterward; a profile guides the model and does not guarantee a match.

Profile Management

Edit, duplicate, or archive voice profiles as your brand evolves. Duplicating a profile gives you a starting point for variations without losing the original configuration.

Cross-Product

Select the voice profile for a supported Quill writing workflow, then check how it reads in the chosen format. Other Gixo products have their own writing and review controls; a shared voice direction does not guarantee identical output across products.

Pro Tip
Provide representative samples for the audience and channel you want to write for. Compare the generated profile with those samples, adjust any misleading directions, and review a trial paragraph before reusing it.
Not the same thing
Brand Voice controls how content sounds — tone, vocabulary, sentence rhythm. It does not control what content claims about your product, pricing, or features. For that, connect a brand under Content settings, which grounds product/pricing/feature claims in documents you upload and keeps each client or product line's facts separate.

Brand voice generator example: sample, profile, and draft

This prepared example shows the handoff to review; it is not a recorded model result.

1. Supply a representative sample

“Choose the plan you need. Check the limits before you start.” Use writing you own and want the profile to resemble.

2. Review the voice directions

For this sample, the intended directions are short sentences, direct verbs, and a practical tone. Review the generated profile and adjust it before reuse.

3. Check the resulting paragraph

A paragraph in that style might say, “Write a draft. Review its sources. Choose where to publish.” Check that it sounds like the brand and preserves the source facts; style alone cannot establish accuracy.

If editing the voice changes a factual statement, save the article and rerun its source review. Reviewed facts keep their source quote, applicability, reviewer, and next review date separately from tone settings. Read the evidence and citations guide before approving the saved revision.

Frequently Asked Questions

How do I create a brand voice profile in Gixo?
Go to Settings, open the Brand Voice section, and click Create Profile. You can either paste sample content that represents your brand tone or manually configure preferences for formality, vocabulary, sentence length, and emotional tone. The AI processes your input and generates a reusable voice profile.
How accurate is the voice matching from sample content?
Voice matching depends on whether your samples represent the style you want. Include examples for the relevant audience and channel, then review the generated profile and a trial paragraph for sentence structure, word choice, and tone. More sample text does not guarantee a better match, and each draft still needs editing.
Can I have multiple brand voice profiles?
Yes. You can create as many profiles as you need — one for executive communications, another for marketing blog posts, a third for technical documentation. Each profile stores its own voice characteristics and style dictionary independently.
Can I edit a voice profile after creating it?
Yes. Open any profile from the Brand Voice settings to adjust its tone parameters, update the style dictionary, add new sample content, or change the profile name. Changes apply to all future content generated with that profile; previously generated content remains unchanged.
Is Brand Voice the same as connecting a brand for product facts?
They are separate settings. Brand Voice guides tone and style. Select saved brand source documents on the Create screen to supply factual context, then use source review to compare the saved article with selected documents. Reviewed facts record their source quote, applicability, reviewer, and next review date; a voice profile does not approve a product claim.
All Guides Content Editor Guide Integrations Guide Content Editor Guide Bulk Generation Guide Exporting Guide Templates Guide

Set Up Your Brand Voice

Save reusable voice directions, apply them when writing, and review the result for your audience.

Configure Brand Voice

Inside Quill

Prepare review ownership and feedback in context

Current Gixo Quill threaded review composer with an unsent QA review request, review state, assignee, due date, and teammate notification controls
Current Quill review composer with a QA request typed but deliberately not submitted for this capture. The live controls support review state, assignment, due date, teammate notification, and anchored feedback without claiming that a reviewer has acted.

Updated

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