Should You Use AI or Hire a Consultant?

No single brief workflow replaces an engagement. Gixo can organize and check the source material you provide, while the highest-value consulting work — executive relationships, proprietary research, implementation, and change management — remains outside the workspace.

A draft and a consulting engagement have different scopes. Business can synthesize selected source material and surface supported figure, citation, and terminology checks. A consultant can add interviews, primary research, stakeholder access, or implementation work if included in the engagement. Review the evidence, accountable people, and deliverables your question needs before comparing costs.

Yes. Describe the business question and intended audience, add the sources you want to use, and review the proposed outline and missing evidence before generating. The pipeline handles citations and number checks while consultants focus on proprietary analysis and client relationships.

Business source checks compare figures with the material supplied to the workflow. A consultant can agree a broader validation or evidence-collection scope. Neither a citation nor a successful source comparison establishes that the original data is correct. Where a brief has sources - files you upload or connect, pages you add, or the search results web research drew on - a repair stage compares the figures in the paragraphs, lists and table body cells of the draft with the numbers in those sources, and rewrites any sentence or cell whose figure it cannot find there, substituting the source value or dropping the claim. A table heading or row label is read as context, not as a figure, and a total, difference or share the table works out from its own cells is never rewritten. That is reconciliation against your own sources, not an independent fact-check, and it is silent: nothing is marked up in the delivered brief, and a sentence it cannot repair, or a draft it cannot finish, keeps its original figures. For a brief written from sources you upload or from the search results web research drew on, the Evidence tab under Checks in the brief editor lists up to five sentences or table cells whose wording or figures it could not match to those sources, for you to check. It matches wording and exact figures, not meaning: a faithful paraphrase, or $8.1M where the source says 8,100,000, can fail to match while being true, so an unmatched sentence is a place to look, not an error, and a matched one is not confirmed either, because this is a comparison with your own sources, not a fact-check. It reads only part of a long source (24 passages of up to 1,600 characters) and at most 12 sources, files first. Of web research it reads the title and snippet of each search result, not the page, so a figure taken from the page alone does not match, and if it could not read every result the list is advisory. It reads a table cell with its row and column, and a total the table works out from its own cells passes when the arithmetic holds. It checks the draft as generated, not your later edits. Treat every figure as needing review until you have confirmed it at the source.

Use Business when you need a structured draft from selected material and can review its evidence and conclusions. Use a consultant when the missing work is primary research, stakeholder access, domain judgment, or change execution. You can combine both workflows, with clear review and approval responsibilities.