BCG Matrix Maker
Plot your products or business units on the growth-share matrix — market growth up the Y-axis, relative market share across the X — and Gixo Prism places each one into the exact quadrant: star, cash cow, question mark, or dog. You supply the market data; Prism structures it into the framework, deterministically, with no gridlines to draw and no labels to drag.
The BCG matrix — also called the growth-share matrix or Boston matrix — is a 2x2 that plots a company's products or business units on two axes: market growth rate (vertical) and relative market share (horizontal). The four quadrants are stars (high growth, high share), cash cows (low growth, high share), question marks (high growth, low share), and dogs (low growth, low share). In Gixo Prism you enter each item with its growth and share position, and Prism places it into the exact quadrant deterministically — no AI image model in the loop, so every label lands where the data puts it. You supply the market figures; Prism structures them into the framework.
An example BCG growth-share matrix — units placed into the four categories.
The four BCG categories
Every product lands in one of four quadrants, defined by where it sits on market growth and relative market share.
Market leaders in fast-growing markets. They usually consume cash to hold position, but are the businesses most likely to become tomorrow's cash cows as growth slows.
Leaders in mature, slow-growing markets. They generate more cash than they need, funding stars and question marks elsewhere in the portfolio.
Small players in fast-growing markets. They need heavy investment to gain share and could become stars — or drain cash and slide into dogs.
Low-share products in slow-growing markets. They rarely generate much cash and are often candidates to hold, harvest, or divest.
No AI image model draws this grid. Prism renders the matrix geometry deterministically, so each item lands in the exact quadrant your growth and share figures put it — no garbled text, no drifted gridlines.
Apply your brand palette to the matrix and it stays consistent with every other chart and diagram you build in Prism, plus theme presets to start from.
How do you make a BCG matrix with Gixo Prism?
Four steps from a portfolio spreadsheet to an exact, on-brand growth-share matrix.
For each product or unit, note its market growth rate and its relative market share (share vs. your largest competitor). You supply these figures.
Add each product with its growth and share values so Prism knows which quadrant it belongs in — star, cash cow, question mark, or dog.
The 2x2 geometry places your axis labels and each item into the exact quadrant automatically — no manual gridline drawing, no dragging labels into place.
Pick a theme preset or your Brand Kit, then export the matrix as clean HTML/SVG for your strategy deck, board doc, or page.