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Product-market-fit assessment

"Do we have product-market fit?" is a measurable question. This free assessment scores the five signal families that actually answer it — demand, retention, usage, pain, and expansion — on a deterministic 0–100 scale, and tells you which signals are real and which are still hope.

Run the assessment — free See all six diagnostics
No signup. ~10 questions, 5 dimensions, deterministic scoring. Same answers, same score.

The five dimensions it scores

Each dimension is worth 20% of the score. Every answer option has a fixed value — the instrument can't be charmed.

Demand
What's the strongest demand evidence you have — nothing, expressed interest, paid customers, or inbound pull? And how hard are you pushing to get each sale? Pull scores above paid, paid above interest. The gap between "people say they want it" and "people chase us for it" is the whole question.
Retention
Is retention unmeasured, anecdotal, or measured in cohorts? When customers churn, do you learn why systematically or informally? Measured retention with systematic churn learning is the highest-scoring state — it's also the first thing a serious investor asks for.
Usage
Is the activation path unknown, known, or reliable? Is your product part of a workflow the customer considers critical, partial, or optional? PMF lives in workflows, not logins — a product that's missed when it breaks scores differently from one that's merely used.
Pain
Is the problem you solve nice-to-have, important, or urgent for the buyer? Do customers show must-have behavior — strong reactions when you raise prices or threaten to remove features — or polite indifference? Urgency funds budgets; niceness funds compliments.
Expansion
Does winning one customer in a segment make the next one easier — unknown, early signs, or repeatable? Are accounts expanding in isolated cases or as a pattern? Repeatability inside a segment is what separates fit from a handful of lucky logos.
Then: the bands
Not Ready (0–39): keep discovering. Emerging (40–59): signals exist but aren't measured. Close (60–79): measure what's anecdotal and tighten the segment. Ready (80–100): the evidence would survive an investor's diligence questions. Plus a gap list naming exactly what pulled the score down.
Gixo Product-Market-Fit Signal result showing an Emerging band score with demand, retention, usage, pain, and expansion dimension scores and a gap list

A real PMF Signal result: the banded score, all five dimension scores, and the gaps that pulled it down — each with a recommended next step.

Why a deterministic PMF score beats a vibe check

Most PMF conversations fail the same way: the founder cites enthusiasm, the investor hears anecdotes, and nobody agrees on what would count as evidence. This assessment forces the question into measurable states. "Retention signal: none / anecdotal / measured" is not a feeling — you either have cohort data or you don't. The famous benchmarks (the Sean Ellis 40% "very disappointed" test, cohort retention curves) are things you go measure; this instrument tells you whether your evidence base is built enough for those numbers to mean anything.

Because scoring is fixed, the assessment also works between people. Have each founder run it separately: where the answers differ, you've found the actual disagreement — usually "is retention measured or anecdotal" — and that's a more useful conversation than debating the score itself.

It's a self-assessment, so it measures readiness as honestly as you answer. The output that matters isn't the number; it's the gap list — the shortest written path from where your evidence is thin to where it would hold.

Frequently Asked Questions

Is this PMF assessment free?
Yes — free, no account, no usage cap. Scoring is deterministic (fixed questions, fixed answer values, five dimensions at 20% each), so it costs nothing to run and the result is reproducible.
How long does it take?
About ten minutes: roughly ten questions across demand, retention, usage, pain, and expansion, each with three or four defined answer states. The honest work is picking the answer that's true rather than the one you hope is true.
What does the result give me beyond a score?
Per-dimension scores, a band (Not Ready / Emerging / Close / Ready), and a gap list: the specific weak answers that lowered the score, each mapped to a next step — often a document the Gixo Business workspace can generate, like a retention analysis brief or segment deep dive.
Is this the same as the Sean Ellis test?
No — it's upstream of it. The Sean Ellis survey measures one demand signal from your users. This assessment audits your whole evidence base across five dimensions, including whether you're set up to run measurements like that credibly at all.

Find out which signals are real

Ten minutes, five dimensions, one honest gap list. Run it before your next investor or board conversation does it for you.

Run the free assessment