Product-Market-Fit Signal

Demand

0 of 2 answered

What is the strongest evidence that customers actively want this product?

No observable demand

Interest or waitlist only

Paid usage, pilots, or committed pipeline

Repeatable pull from a defined segment

How hard must the team push to create each qualified opportunity?

Heavy founder push every time

Some repeatable motion exists

Customers increasingly pull the product forward

Retention

0 of 2 answered

Do customers come back, renew, expand, or keep using the product without prompting?

No repeat behavior yet

Anecdotal repeat behavior

Measured repeat use, renewal, or expansion

Are churn, inactivity, and failed pilots analyzed for root causes?

Not analyzed

Informal notes only

Systematic loss and inactivity review

Usage

0 of 2 answered

Is the activation path clear and reliably reached by the right users?

Activation point is unknown

Activation point is known, but inconsistent

Activation is measured and reliably reached

Is there a core workflow users would notice losing?

No sticky core workflow

Useful workflow, but replaceable

Important workflow with clear switching cost

Customer Pain

0 of 2 answered

How severe and budget-relevant is the customer pain?

Nice-to-have

Important but not urgent

Urgent, costly, and budget-relevant

Have customers shown must-have behavior such as workarounds, budget shifts, or escalation?

No must-have evidence

Some workaround or urgency signals

Strong budget, workaround, or escalation evidence

Expansion

0 of 2 answered

Can the same segment be reached and closed repeatedly?

No repeatability yet

Early repeatability signs

Repeatable segment motion is visible

Is there evidence of larger accounts, more seats, more use cases, or referrals?

No expansion signal

Isolated expansion examples

Expansion or referral pattern is emerging

Product-Market-Fit Signal

Demand

What is the strongest evidence that customers actively want this product?

How hard must the team push to create each qualified opportunity?

Retention

Do customers come back, renew, expand, or keep using the product without prompting?

Are churn, inactivity, and failed pilots analyzed for root causes?

Usage

Is the activation path clear and reliably reached by the right users?

Is there a core workflow users would notice losing?

Customer Pain

How severe and budget-relevant is the customer pain?

Have customers shown must-have behavior such as workarounds, budget shifts, or escalation?

Expansion

Can the same segment be reached and closed repeatedly?

Is there evidence of larger accounts, more seats, more use cases, or referrals?

Legal

Billing

Compliance

Company