Competitive Analysis Template — Every Section, and What to Put in Each
A fillable competitive analysis template with the seven sections that matter: competitor list, positioning, feature comparison matrix, pricing comparison, strengths/weaknesses (SWOT), market share, and differentiation. Use the structure below, or let Gixo Business assemble a filled competitive-analysis brief from your own research and sources.
A competitive analysis template is a reusable structure for documenting how you stack up against rivals. A complete one has seven sections: (1) a competitor list scoping who you compare against, (2) positioning maps for how each is perceived, (3) a feature comparison matrix, (4) a pricing comparison, (5) strengths and weaknesses in a SWOT frame, (6) market share, and (7) your differentiation and opportunity. You supply the research for each cell; the template supplies the structure. Gixo Business takes it a step further — it turns your inputs, uploaded files, and notes into a filled competitive-analysis brief with the sections already built and citations back to your sources. It structures and formats your research; it does not invent competitor data.
What Sections Does a Competitive Analysis Template Need?
Seven sections cover a complete competitor analysis. Here is what goes in each — the structure you fill with your own research.
Scope who you compare against: direct competitors, indirect substitutes, and up-and-comers. For each, note category, target customer, and why they belong on the list. This section decides the columns of every table that follows.
Describe how each competitor is perceived and what they claim to stand for — value vs. premium, generalist vs. specialist. A positioning map on two axes shows where crowding and white space sit in the market.
List your key capabilities down the rows and competitors across the columns, then mark who has what. A Comparison Table block makes the feature parity — and the gaps you can win on — obvious at a glance.
Capture each competitor's plans, price points, billing model, and what is included at each tier. Enter the numbers you have gathered and the template lays them side by side so you can spot where you are over- or under-priced.
For each competitor, record what they do well and where they are exposed, then roll it into a SWOT view — strengths, weaknesses, opportunities, threats. Pros/Cons blocks keep the two sides legible instead of a wall of text.
Enter the share or size figures you have sourced for each player, plus momentum — who is growing and who is fading. KPI blocks surface the headline numbers, and the template keeps each figure traceable to the source you pulled it from.
The payoff section: given everything above, where do you win and what is the gap no rival owns? Summarize your differentiation and the opportunity, with CTA blocks for the moves you will make next.
When Gixo Business fills the template, each claim carries inline [1], [2] citations back to the documents you uploaded. You review everything — the tool structures your research, it does not invent competitor data.
Every section is a semantic block you can revise. Use Quick AI for a fast rewrite or Power Edit for a full AI dialog, then export the finished competitive analysis to PDF for your team or stakeholders.
How Do You Use a Competitive Analysis Template?
Decide who is in and who is out — direct rivals, substitutes, and emerging players. Keep it to the handful that actually affect your buyers so every downstream table stays comparable.
Pull positioning, features, pricing, strengths, and any market-share figures for each competitor from their sites, reviews, filings, and your own notes. Upload those documents so the brief can cite them.
Gixo turns your inputs and uploaded files into a filled competitive-analysis brief — feature matrix, pricing table, SWOT, and differentiation — with inline [1], [2] citations back to your sources. It structures your research; it does not invent competitor data.
Check every figure against your sources, edit any block with Quick AI or Power Edit, and finish the differentiation section yourself. Save to a workspace for your team, then export to PDF.
What Belongs in Each Section of the Template?
A quick reference for what to put in each part of a competitive analysis template — and the block Gixo uses to render it.
| Section | What to put in it | Gixo block |
|---|---|---|
| Competitor list | Direct, indirect, and emerging rivals with category and target buyer | List |
| Positioning | How each is perceived; value vs. premium, specialist vs. generalist | Positioning map |
| Feature comparison | Capabilities down the rows, competitors across the columns | Comparison Table |
| Pricing comparison | Plans, price points, billing model, what each tier includes | Comparison Table |
| Strengths / weaknesses | What each does well and where they are exposed; SWOT roll-up | Pros/Cons |
| Market share | Share or size figures you sourced, plus who is gaining or fading | KPI |
| Differentiation | Where you win and the opportunity no rival owns; next moves | CTA |