Sequence composer guide
Compose intelligent multi-step sales sequences. Build outreach campaigns with variants, conditionality logic, and step-by-step editing.
How It Works
From campaign goal to complete outreach sequence in four steps. Define your objective, and Gixo builds the multi-step flow with variants and conditions.
Start a new sequence and describe the campaign objective — cold outreach, follow-up nurture, event promotion, or any multi-touch scenario. The goal shapes the tone, cadence, and structure of the generated steps.
Gixo produces a complete sequence with ordered steps, each containing subject lines, body content, and call-to-action elements. Variants are generated for key steps to enable A/B testing from day one.
Refine individual step content using the rich text editor. Add conditionality rules to branch the sequence based on engagement signals. Create additional variants to expand your testing matrix.
The campaign overview displays the entire sequence with step metadata, variant counts, and condition branches. Export the complete sequence for use in your sales engagement platform.
Use variants to test different approaches within the same step. The sequence composer tracks which variant each step uses, making it easy to compare performance across your outreach campaign.
Features
Everything you need to build, test, and export multi-step outreach sequences. Each feature exists to make your campaigns more effective.
A visual sidebar with ordered steps and selection state. Click any step to view and edit its content. Drag to reorder. The builder maintains sequence logic — step numbering and conditionality references update automatically.
Multiple content variants per step for A/B testing. Each variant has its own subject line, body content, and CTA. Compare variants side-by-side and track which version each step currently uses in the campaign overview.
Define if/then logic between steps based on engagement — opens, clicks, replies, or no response. Route recipients to different follow-up paths, turning a linear sequence into an adaptive campaign.
Full block editor for each step's content. Format text, add links, insert merge fields, and structure paragraphs with the same editing power you expect from a dedicated email composer.
See the entire sequence flow with step metadata — variant counts, conditionality branches, content previews, and timing. The overview is your single-screen audit of the complete campaign before export.
Export complete sequences with all step content, variant text, conditionality logic, and metadata. The structured export format is designed for compatibility with sales engagement platforms and CRM tools.
Frequently Asked Questions
Common questions about building sales sequences in Gixo.
Sequences support as many steps as your campaign requires. Most outreach sequences range from 3 to 8 steps, but there is no hard limit. Each step is independently editable with its own content, variants, and conditionality rules. The campaign overview shows the full flow regardless of length.
Each step can contain multiple content variants — alternative versions of the same message. Variants let you A/B test different subject lines, opening hooks, or calls to action within a single step. The sequence composer tracks which variant each step uses, making it straightforward to build and compare parallel versions of your outreach.
The conditionality editor lets you define if/then logic between steps. You can route recipients to different follow-up steps based on engagement signals — opens, clicks, replies, or no response. This turns a linear sequence into a branching campaign that adapts to prospect behavior without manual intervention.
Yes. Complete sequences export with all step content, variant text, conditionality logic, and metadata. The export format is structured for compatibility with sales engagement platforms. You can also copy individual step content directly from the editor for manual insertion into any outreach tool.