GTM / Launch Readiness

Positioning

0 of 2 answered

Can the team state the target buyer, pain, category, and differentiated promise in one consistent message?

Message is unclear or inconsistent

Core promise exists, but buyer or category is fuzzy

Buyer, pain, category, and promise are clear

Is the competitive angle explicit enough for sales and marketing to use?

No competitive angle

Generic comparison only

Specific alternatives and proof points are mapped

Audience

0 of 2 answered

Is the initial customer profile narrow enough to focus launch effort?

Broad market or many segments

Segment is named, but trigger and access are unclear

Focused ICP with trigger, pain, and access path

Do you understand how this buyer discovers, evaluates, and approves the solution?

Buyer journey is mostly unknown

Assumed from internal judgment

Validated through customer conversations or data

Channels

0 of 2 answered

Are launch channels ranked by evidence, cost, and speed to learning?

No channel hypotheses

Channel list exists without prioritization

Ranked hypotheses with expected learning

Are early GTM tests defined with sample, message, offer, and success threshold?

No test design

Rough test ideas only

Tests, thresholds, and owners are defined

Sales Motion

0 of 2 answered

Are the core sales assets ready for the first customer conversations?

No core sales assets

Draft assets exist

Narrative, demo, objection handling, and proof are ready

Is qualification explicit enough to avoid low-fit opportunities?

No qualification logic

Informal qualification only

Fit, pain, authority, urgency, and next step are defined

Launch Operations

0 of 2 answered

Does the launch have a single owner and visible decision cadence?

No clear owner

Shared ownership without cadence

Owner, cadence, and escalation path are clear

Are launch metrics tied to learning, not just vanity activity?

No metrics

Activity metrics only

Learning, conversion, and quality metrics are defined

Positioning

Can the team state the target buyer, pain, category, and differentiated promise in one consistent message?

Is the competitive angle explicit enough for sales and marketing to use?

Audience

Is the initial customer profile narrow enough to focus launch effort?

Do you understand how this buyer discovers, evaluates, and approves the solution?

Channels

Are launch channels ranked by evidence, cost, and speed to learning?

Are early GTM tests defined with sample, message, offer, and success threshold?

Sales Motion

Are the core sales assets ready for the first customer conversations?

Is qualification explicit enough to avoid low-fit opportunities?

Launch Operations

Does the launch have a single owner and visible decision cadence?

Are launch metrics tied to learning, not just vanity activity?

Legal

Billing

Compliance

Company