{
  "$schema": "https://gixo.ai/schemas/gixo-brief-v1.schema.json",
  "format": "gixo-brief",
  "version": "1.0.0",
  "workingHeadline": "What to review before extending an onboarding pilot",
  "contentType": "Blog Post",
  "search": {
    "primaryKeyword": "content brief",
    "secondaryKeywords": [],
    "intent": "Informational"
  },
  "audience": {
    "description": "Operations managers reviewing a proposed onboarding pilot",
    "jobTitle": "Operations manager"
  },
  "keyQuestion": "Which evidence should we review before extending the pilot?",
  "angle": "Separate observed results, missing evidence and the next decision.",
  "wordBudget": 900,
  "estimatedReadingMinutes": 4,
  "tone": "Direct and clear",
  "voice": "Plain English, retain qualifications",
  "sections": [
    {
      "position": 1,
      "heading": "Introduction",
      "wordBudget": 75,
      "required": true
    },
    {
      "position": 2,
      "heading": "Context and decision",
      "wordBudget": 175,
      "required": true
    },
    {
      "position": 3,
      "heading": "Observed results",
      "wordBudget": 150,
      "required": true
    },
    {
      "position": 4,
      "heading": "Limits and unresolved evidence",
      "wordBudget": 150,
      "required": true
    },
    {
      "position": 5,
      "heading": "Options",
      "wordBudget": 150,
      "required": true
    },
    {
      "position": 6,
      "heading": "Review checklist",
      "wordBudget": 150,
      "required": true
    },
    {
      "position": 7,
      "heading": "Conclusion",
      "wordBudget": 50,
      "required": true
    }
  ],
  "sources": [
    "PILOT-01: fictional approved pilot summary",
    "PILOT-02: fictional support-request table",
    "PILOT-03: unresolved evidence list"
  ],
  "internalLinks": [
    {
      "url": "/tools/brief-compliance-check",
      "anchorText": "Check a draft against its brief"
    }
  ],
  "assets": [
    "A readable source table with units and period"
  ],
  "callToAction": {
    "text": "Review the source pack before extending the pilot",
    "url": "/guide/quill"
  },
  "review": {
    "reviewer": "Fictional operations reviewer",
    "deadline": ""
  },
  "channels": [
    "Article"
  ],
  "successMetric": "The reviewer can identify the decision, evidence and unresolved questions.",
  "acceptanceCriteria": [
    "Includes the required section: Introduction",
    "Includes the required section: Context and decision",
    "Includes the required section: Observed results",
    "Includes the required section: Limits and unresolved evidence",
    "Includes the required section: Options",
    "Includes the required section: Review checklist",
    "Includes the required section: Conclusion",
    "Hook grabs attention within first 2 sentences",
    "Each section delivers on its promise",
    "Examples are specific and relatable",
    "Data is properly cited and relevant",
    "Content is 10x better than competition",
    "Includes actionable takeaways"
  ]
}