{
  "workingHeadline": "What to review before extending an onboarding pilot",
  "primaryKeyword": "content brief",
  "searchIntent": "Informational",
  "audience": "Operations managers reviewing a proposed onboarding pilot",
  "jobTitle": "Operations manager",
  "keyQuestion": "Which evidence should we review before extending the pilot?",
  "angle": "Separate observed results, missing evidence and the next decision.",
  "requiredSections": [
    "Context and decision",
    "Observed results",
    "Limits and unresolved evidence",
    "Options",
    "Review checklist"
  ],
  "wordBudget": 900,
  "tone": "Direct and clear",
  "voice": "Plain English, retain qualifications",
  "sources": [
    "PILOT-01: fictional approved pilot summary",
    "PILOT-02: fictional support-request table",
    "PILOT-03: unresolved evidence list"
  ],
  "internalLinks": [
    {
      "url": "/tools/brief-compliance-check",
      "anchorText": "Check a draft against its brief"
    }
  ],
  "assets": [
    "A readable source table with units and period"
  ],
  "callToAction": "Review the source pack before extending the pilot",
  "callToActionUrl": "/guide/quill",
  "reviewer": "Fictional operations reviewer",
  "channels": [
    "Article"
  ],
  "successMetric": "The reviewer can identify the decision, evidence and unresolved questions."
}